Hinting at the racing legend’s personal record speed of 340 km/h and the way he continues to inspire today’s drivers to push the limits of the sport, these new special editions both feature a ceramic bezel with a tachymeter scale that goes up to 400 km/h. Fast and fearless, the Brazilian never stopped pushing himself beyond the limit so that audiences could experience races full of drama and passion. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.Ĭapturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.TAG Heuer pays tribute to motor-racing legend Ayrton Senna, by presenting Formula 1 Senna Special Edition 2020 in two variations – an automatic chronograph and a quartz chronograph.Ĭonsidered one of the best drivers of all time, Ayrton Senna embodies the quest for perfection and ultimate performance. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.įor 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. TAG Heuer products are available online on the watchmaker’s website, select countries and in 160 boutiques and 3,500 points of sale worldwide. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group.

Tag heuer formula 1 calibre 16 senna