It’s a no-brainer: whoever gets the most reviews gets seen first, which ultimately, generates more sales. In an online world that’s obsessed with star ratings and reviews, fake Amazon reviews are a lucrative business for counterfeit sellers. When was the last time you bought something of value, without looking at the reviews? It is becoming very rare to buy a product or service without doing so. Keeping informed and having a better grasp of how fake Amazon reviews work may be the only way to keep this exchange between consumers relevant.Īct upon counterfeiters now, check out the ultimate guide for how to protect your brand on Amazon Amazon’s ongoing battle against fake reviews For brands that choose to be transparent, these fake Amazon reviews are not only discouraging, but they may also be putting them out of business.Ĭonsumers will need to keep sharpening their Amazon-buying skills. They claim to have found 1.8 million unverified reviews, of which 99.6% rate with 5 stars.

Recent studies carried out by the review analyzer ReviewMeta shows that fake Amazon reviews are on the increase in 2019. This article outlines ways on how you can spot fake Amazon reviews.

Strategic use of Facebook groups to find paid reviewers.Amazon has taken actions to fight fake reviews over the last few years.Amazon is striving to find better ways to combat fake reviews, but they have long faced significant obstacles in that battle.

Product reviews and star ratings for online shopping are the most important indicator of trustworthiness for consumers.

Amazon fake reviews