Of course, you could always sort out an agreement instead. Related blogs: How to Use H1, H2, and H3 Tags for SEO, Questions to Ask Before Hiring an SEO Agency, & eCommerce Content Marketing Strategies that Drive ROI. If there’s any copyright infringement, you can address the issue head-on. For those of us in digital marketing, this tactic allows us to see if any competitors are using a photo without permission. Reverse image search tools help users find the origin of a picture. Not everyone plays by the rules, so unauthorized image use is – unfortunately – a pretty typical issue. It can be tough to figure out who claims rightful ownership to what picture. In a single day, a whopping total of 300 million photos find their way to the web. TinEye VS Google VS ImageRaider: Reverse Image Search Tools Compared

Not every reverse image tool is created equal – so what do they have to offer? Reverse image search tools allow you to check where else your photos show up. Note that some Creative Commons licensed images have restrictions such as non-commercial use and no-derivative.If you’ve uploaded images to the web, you may want to know if others are unrightfully using your material. Creative Commons licensed and public domain (copyright expired/free) images are excellent alternatives to copyrighted images because you do not need to pay nor obtain permission to use them (visit the page on Creative Commons & Public Domain Images).If you are unsure the copyright status of an image and/or if your use falls under fair dealing, you should request permission to use from the rights holder.Using an image for a decorative purpose does not fall under fair dealing.For example, when you need an image to illustrate a concept or provide an example for a topic, and your project is for an internal educational use.

Depending on your purpose and context of use, you may be able to copy and use an image under fair dealing (more information on Fair Dealing).

For instance, watermarked photos should not be used without authorization.

Stock photos and photos by professional photographers require a licence or payment to use.

Note that a majority of images found through Google and on the Internet are copyright protected. Many people like to use Google to find images for their projects.

Google image search